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"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."
Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver
Gen Z has some $360 billion in global spending power — something brands want to tap into. That's a large chunk of Gen Zers and Zillennials, the subgeneration between millennials and Gen Z. "Signaling to the Gen X crowd, 'Hey, we're a Gen Z media company. You're a company that doesn't know Gen Z and you want to sell to Gen Z. "It's really to attract the corporate partners, the advertisers, and to say 'We're the gateway to the Gen Z audience.'"
Persons: Alex Cooper, Cooper, Matt Kaplan, Z, , fiancé Matt Kaplan, Kaplan, Gen Z — Cooper, Gen, That's, Jared Watson, University's, Zers, Kitty, Watson, hadn't, we're Organizations: Spotify, Service, Entertainment, Pew Research, University's Stern School of Business, Variety, Media, Gen, Companies Locations: New, millennials, Pennsylvania
A Faster Delivery for Fans of Manga
  + stars: | 2023-05-09 | by ( George Gene Gustines | ) www.nytimes.com   time to read: +1 min
VIZ Media, a publisher devoted to manga and anime, on Tuesday will begin offering translated chapters of popular manga to audiences in North America on the same day they are released in Japan. The simultaneous publication of titles through the company’s VIZ Manga app is part of an effort to get manga more quickly into the hands of fans at a time of booming readership, the company said. And it may also help fight pervasive piracy. “In the last few years, manga became so much bigger,” said Ken Sasaki, the chief executive of VIZ Media, which is based in San Francisco and is a subsidiary of the Japanese publisher Hitotsubashi Group. Sales jumped 9 percent in 2022, ICv2 reported in March.
Gen Zs aren't easing into the travel market — they are exploding into it. Source: Morning ConsultYet unlike past generations, Gen Zs aren't waiting until they have high-paying jobs or a nest egg of savings to travel. Rather, "they are finding ways to fit it into their budgets now," according to Morning Consult's report on Gen Z travel trends. Only 11% Gen Zs who travel frequently come from households earning $100,000 or more annually, according to Morning Consult. Gen Zs and millennials also want — and will shell out more for — pools and pet-friendly accommodations, according to Hopper's "2023 Travel Trends Report."
Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.
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